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Some Information about
Search Engine Optimisation (SEO)
and Search Engine Marketing (SEM)
If you decided to build a website or if you already have a website but are not satisfied with its performance - Search Engine Optimisation and Search Engine Marketing is the answer
Similar to the process of developing your new website, in order to optimise it, bring more visitors and enhance your webiste effectiveness, it's crucially important to define the purpose of you website. To do so, try to answer the following questions:
- What would you like to achieve by using your website?
- What would be considered the success of your internet project?
- Who will be you site visitors?
- Whom are you competing with?
- How popular are your products or services in general and in the Internet in particular?
Once you answered these questions you are ready to contact us and we will develop an effective SEO and SEM strategy to promote your website and enhance its efficientcy and impact on your overall business goals.
Search Engine Optimisation or SEO involves increasing the amount of visitors to your website through high rankings in the search results of search engines such as Google, Yahoo etc. Search results rankings play a crucial role in directing traffic to your site. A high rank is extremely desirable as it greatly increases the chances that Internet users will choose to visit your site and, as a result, purchase your products and/or services. Search Engine Marketing or SEM is "a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine results pages" ( wikipeida ).
Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) services include (all or any of and not limited to the listed below):
- Meta tags optimisation - meta tags is a set of data within the code of any website that enables search engines to easilty "detect" and "label" the site. These meta tags include description, keywords, title, content and more and are a part of the code. We will define the most effective and relevant key words and phrases for your site (and for the selected pages of your site) and will create meta tags accordingly.
- Copywriting - content (text) of your website should (and will) conform with the meta data included in the code. The text of your site will be optimised to meet the search engines' criteria for high ranking. This does not mean that we will write full content for your website, but we will optimise the existing content (or content provided by you) to meet the above mentioned criteria.
- Correct positioning of your content and graphics on the web pages.
- Graphics (pictures) optimisation.
- Using articles as a means of SEO.
- Link exchange.
- Optimisation using blogs techniques.
- Development and management of Google AdWords campaigns (Pay Per Click Advertising).
- Management of ad placements and inclusions.
- and more...
- Analysis of requirements.
- Analysis of current conditions (new or old website, existing coding, existing meta tags, existing content and images optimisation, positioning, etc.)
- Development of a plan of SEO and SEM actions required to promote your site.
- Discussion of the proposed plan of actions with the client and definition of the future action plan.
- Implementation of the plan.
- Discussion of the SEO results with the customer.
- Correction and optimisation of the plan.
SEO and SEM are ongoing processes that require a lot of work and input at the beginning (from 1 to 6 months, depending on the popularity of the field of company's operations) and ongoing maintenance and follow-up. Maintenance and floow-up may be carried out by the client or by a SEO agency(depending on client's needs and requirements).
Contact us for more information and your free quote
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